Digipak feedback & drafts

Feedback

    I presented my four ideas for the Digipak to my peers in the class today and I came away with a conclusive decision on what I wanted to do. My last two ideas (3 & 4) were easily put out the frame of plausibility, and that wasn't because the audience didn't like them, but purely because it was elimination time and they were the two weakest candidates. My peers liked the idea of both 1 & 2 but they said they preferred the latter. However No.1 for me was always my first choice, and my favourite so taking this into consideration I decided to merge the two. I still wanted to use the journey-type theme to my Digipak throughout the panels and to use the drawing effect. But the silhouette idea didn't go down to well and that was what let it down for others. For No.2 what people liked was the interconnectivity and links the Digipak would have to the video and how the advertising when produced would be perfectly synced across the board. I acknowledged this perception, and I came to the same conclusion that an integrated package would be the best solution. If it were real this kind of approach would be able to largely accentuate a recognisable brand which would entice audiences further in.

    In the end then I opted to create a similar dreamworld than that produced within the music video, and to make all of the panels seamlessly flow together as one. below s a few examples of the drafts I created before creating the final draft at the end.