Wednesday, 19 February 2014

Magazine Ideas & Drafts

      I want my magazine advert, digipak and music video to be very resemblant of each other so that my target audience will be able to spot the products more easily. To do this I have decided that I am going to correspond with the approach I took with the digipak and create a magazine advert that includes a lot of the dream world scene in it. This I think is a really good idea for advertising. Firstly because of the point I made about the three products resembling each other and therefore creating a recognisable brand, but secondly it appeals to my target audience. Most music magazine adverts that advertise bands' albums have the album front cover embedded into the advert one way or another and mine shall be no exception. Furthermore, considering my digipak research and how the genre indie and its style has a lot to do with drawing, I want to continue the theme here. I want to mix Computer Animation and hand-drawn animation once again with my advert and include many elements from both the video and the digipak. 

     Although I could just place the album front cover on the advert and then just add in some more information, I decided to try and once more challenge my creative ability and try to add in more aspects that will be more suited to the magazine style/form. I have a lot of different ideas going on, but I've rounded up my best ones and put them into this top 3 below, enjoy.

      A lot like the Thirty Seconds to Mars magazine advert but with some aspects of the album entwined with it. For this style then it would be mostly font-based, a lot like a gig poster. I feel that this would be a very good idea for my target audience as the Indie genre and its following has a big reputation for having a passion for lovely-looking gig posters. I will most probably have three different fonts and three different colours (based on everything I have used for the video and the digipak). The different words will be at different sizes and angles to produce an overall artistic look to the advert. I also want to take the approach of The Verve in their magazine article and centre everything. 


Idea No. 2 is a lot like No. 3, but the main aspect of the advert would be based around a picture of the dream world. A lot like The Verve's I will have a picture of my dream world behind the text. However considering my research on Empire Magazine and how they integrate elements of their adverts and covers I want to take the same approach and integrate my album name and band name into the surroundings of the picture. I feel this could make it a lot more personal and it will look a lot more creative/artistic too.  The picture will also be landscape orientation.

    My favourite idea of mine actually comes from a mix of the two ideas above. I want to have an advert with the dream world picture for definite as this will add to that resemblance and brand recognisability factor. I also want to integrate the wordings into the advert, and to make it look like a gig poster. However for this idea I want to use a photograph also as the main aspect. One idea is to have the bottom half of the character's smiling face, and then the pictures in the background. Either that or the top half of the face (looking happy and inquisitive) peering out of one of the sides on the A4 sized image. The grin/inquisitive-happy look will give the emotion to the advert that is conveyed through the music video. 


No.3


No.2

No.1



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